Raza Rizwan

Worked counts

The same counting method applied to five different businesses, each with its own step table, its own number and its own human gates.

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Five runs from five different businesses, counted with the same procedure. They are here so the method is visible as a method: the tables differ, the numbers differ, and the reasoning is identical.

These five are illustrations, not client work. They show how a run gets tagged, not what any particular business paid for. Your own run will have different steps, and it is worth counting rather than copying the closest one here.

Every percentage below is a could be: the share of steps a system could own once the work is done. In each of these businesses today is 0%, because none of them has built anything yet. The two numbers are defined on count your own workflow.

1. A web-design studio: landing page delivery

#StepTag
01Enquiry arrives, goal and budget confirmedDECISION
02Brand, audience and reference questions askedAI
03Competitor and market scan for the sectorAI
04Copy and section plan draftedAI
05Design direction chosenDECISION
06Page built to the chosen directionAI
07Responsive and accessibility checksAI
08Fix loop until the checks passAI
09Client revision request read and appliedAI
10Client sign-offDECISION
11Deploy, handover note, analytics wiredAI

8 AI, 3 DECISION: 73%. Gates at 05 and 10. The taste call stays human, the production does not.

2. An agentic AI service: building a client's agent

#StepTag
01Discovery call, problem and constraints agreedDECISION
02Follow-up questions on data, tools and red linesAI
03Architecture plan and acceptance criteria writtenAI
04Plan approvedDECISION
05Tests written before the codeAI
06Agent implemented until the tests passAI
07Evaluation set built and scoredAI
08Guardrails and permissions checkedAI
09Packaging and deployment preparedAI
10Delivery report writtenAI
11Go-live approved by the clientDECISION

8 AI, 3 DECISION: 73%. Gates at 04 and 11. Note that the scope call at 01 is a decision even though it looks like a conversation: it sets price and liability.

3. A recruitment agency: screening for one role

#StepTag
01Role brief taken from the clientDECISION
02Scorecard written from the briefAI
03Applications gathered from every channelAI
04Each application scored against the scorecardAI
05Missing information requested from candidatesAI
06Shortlist assembled with reasonsAI
07Shortlist chosenDECISION
08Interviews scheduledAI
09Interview heldDECISION
10Feedback written and sentAI
11Offer decisionDECISION

7 AI, 4 DECISION: 64%. Lower than the first two, correctly: judging a person is a decision, and three of the four gates involve one.

4. An e-commerce team: adding a supplier's catalogue

#StepTag
01Supplier feed receivedAI
02Feed validated against the schemaAI
03Products matched against existing catalogueAI
04Duplicates and conflicts flaggedAI
05Titles and descriptions written to house styleAI
06Images checked, resized and namedAI
07Pricing rules appliedAI
08Margin exceptions reviewedDECISION
09Published to the storeAI
10Spot check of a sampleDECISION

8 AI, 2 DECISION: 80%. The highest of the five, because almost every step is repeatable and checkable. Margin is a decision because it is price.

5. A SaaS company: first-line support

#StepTag
01Ticket arrivesAI
02Classified and prioritisedAI
03Account history and logs gatheredAI
04Known-issue match attemptedAI
05Reply drafted from the documented answerAI
06Reply sent for routine casesAI
07Sensitive cases escalatedDECISION
08Refund or credit decidedDECISION
09Resolution logged and the article updatedAI

7 AI, 2 DECISION: 78%. Step 07 is a gate rather than a step: the system recognises the exception and stops, which is what makes 06 safe.

What the five have in common

NumberHuman steps
Web design73%brief, direction, sign-off
Agentic AI service73%scope, plan approval, go-live
Recruitment64%brief, shortlist, interview, offer
E-commerce catalogue80%margin exceptions, spot check
SaaS support78%escalation, refund

Every human step is a decision: taste, judgement of a person, price, or a final yes. Not one of them is typing. That is the whole result of the exercise, and it is why the number lands between 60% and 80% in most businesses rather than at 100% or at zero.

Now count your own: count your own workflow.

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